With ‘Love Is Blind’ Reunion Delay, Netflix Fumbles Its Second Try at Stay TV

For weeks, Netflix had been promoting its dwell Love is Blind reunion particular. The fourth season of the favored actuality TV sequence was some of the drama-filled seasons of the franchise to date, and followers had been eagerly awaiting the reunion particular, which might have been Netflix’s second-ever dwell occasion. As an alternative of getting solutions to their burning questions, Netflix subscribers had been left with a number of delays, a social media apology and a dwell particular that wasn’t dwell in any respect. 

The Love Is Blind season 4 reunion particular was presupposed to air dwell at 8 p.m. ET on Sunday, however those that tuned in had been greeted with a message saying the present was delayed and would begin quickly. Netflix then launched a press release on Twitter simply earlier than 9:30 p.m. ET apologizing that the particular “didn’t prove as deliberate.” Netflix ended up recording the particular and stated it will be launched on the streaming service on Monday.

The corporate hasn’t given a motive for the delay. Netflix didn’t instantly reply to CNET’s request for remark. 

The Love is Blind mishap is one other frustration for Netflix subscribers who’re dealing with larger costs and a password crackdown. Netflix is predicted to roll out its password sharing ban within the US later this yr, and can cost individuals a price for “further member” subaccounts when individuals exterior their family use the identical membership. 

Netflix’s issue with dwell TV additionally underscores the corporate’s reluctance to put money into dwell programing. Many streaming providers, together with Paramount Plus, Peacock and Hulu have all doubled down on their dwell choices, nearly all of which come within the type of dwell sports activities. Netflix has invested closely in sports activities programming, however none of it’s dwell. As an alternative, they’ve constructed upon the success of the behind-the-scenes documentary sequence F1: Drive to Survive and created a plethora of equally themed documentaries specializing in area of interest skilled sports activities, resembling golf and tennis.

Netflix selected a comedy particular as its first foray into dwell programming. Chris Rock’s March 4 particular, Chris Rock: Selective Outrage, garnered blended opinions for its content material, however aired dwell with out a hitch. 

Netflix has been trying to develop its dwell programing for over a yr, according to Deadline. The corporate reportedly explored including dwell voting to its unscripted competitors sequence to convey these reveals according to widespread sequence on different networks, resembling Dancing with the Stars on Disney Plus. 

Netflix might supply particulars about why the Love Is Blind reunion wasn’t dwell, together with different details about its enterprise and new options for subscribers, when it releases its subsequent earnings report on Tuesday.