For the primary time in practically 60 years, one-time smartphone large Nokia rtp is altering its iconic brand. On Sunday, earlier than the official begin of Cellular World Congress Barcelona, the corporate unveiled a brand new model id, and it’s a dramatic change. Gone is the long-lasting typeface and “” that outlined its earlier brand. The corporate has as a substitute adopted a glance it claims is extra trendy and digital.

“We’re updating our technique, and, as a key enabler, we’re additionally refreshing our model to replicate who we’re as we speak: a business-to-business expertise innovation chief pioneering the long run the place networks meet cloud,” Nokia stated in a attributed to CEO Pekka Lundmark. “In most individuals’s minds, we’re nonetheless a profitable cell phone model, however this isn’t what Nokia is about,” Lundmark told Bloomberg. “We need to launch a brand new model that’s focusing very a lot on the networks and industrial digitalization, which is a totally completely different factor from the legacy cellphones.”


Is that this the tip of a brand so many individuals know and love? Not essentially. It’s possible you’ll recall, Nokia’s telephone enterprise hasn’t been part of Nokia correct since Microsoft’s finally disastrous acquisition of the corporate’s Gadgets and Companies division in 2014. After the tech large of that deal in 2016, HMD World, an organization made up of former Nokia execs, to make use of the Nokia model for smartphones and tablets, and has been doing its personal factor ever since then. The truth is, the corporate introduced its newest system, , simply in the future earlier than as we speak’s announcement, and because it so occurs, that telephone options the traditional Nokia brand. Engadget has reached out to HMD World to search out out if the corporate plans to proceed utilizing that brand.

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