Motionographer® Builders Membership Launch New Marketing campaign for the GABRIELLE CHANEL Fragrance Vary
The GABRIELLE CHANEL product vary is a homage to the enduring Gabrielle “Coco” Chanel and embodies timeless magnificence and empowered femininity.
The perfume line contains the enduring Essence, the extra intense & sensual Parfum in addition to the sunshine & luminous Hair Mist.
These fragrances are for the sturdy and radiant lady and will be appreciated throughout different merchandise such because the physique lotion, physique cream, and gel douche that improve the floral and photo voltaic odor of the perfumes.
The persona of the wearer and the traits of the fragrance go hand in hand. Individuals who put on Gabrielle are unbiased, passionate, elegant and expressive, just like the fragrance itself. Actress Margot Robbie is the face of the Gabrielle line and is the right lady to embody the Gabrielle ethos; she’s assured, unbiased, and unapologetically herself.
Builders Club was introduced on to create a brand new collection of visuals and animated content material that embody the Gabrielle spirit, amplify the hero merchandise of the road and elevate them in direction of ever extra luxurious and class.
The manufacturing firm labored on creating movies for a number of merchandise such because the Gabrielle Essence, Gabrielle Parfum, Hair Mist, Gel Douche, Physique Cream and Physique Lotion.
The problem was to disclose the identification of the fragrance and the way its scent profile pertains to the legend herself. Every visible is a collection of transformational moments referring to the scent and likewise symbolizes Gabrielle as an individual.
Builders Membership created a full CGI marketing campaign which allowed them to create actually magical movies the place they might seamlessly movement from one scene to the subsequent. The movies are a journey of discovery, rhythmically shifting by means of blooming flowers that morph into rippling water and dancing cloth till the ultimate product is revealed.
The objective was to create a wonderful, elegant and flawless marketing campaign that felt actual while additionally unattainable to seize in actual life. These belongings had been to be along with the hero marketing campaign that includes the face of GABRIELLE CHANEL, actress Margot Robbie.
Builders Membership created a full CGI marketing campaign utilizing Houdini software program.The scope included Mist, Essence, Billboard and Parfum animations plus bespoke stills consisting of product and marketing campaign pictures for every of the merchandise within the Gabrielle line.
Lauren Egen at Builders Membership commented:
We did a variety of Render and Growth for this mission, creating the look and behaviors of our hero parts: liquid, flower and fabric. We checked out how these got here collectively to really feel a part of the identical universe while honing their distinct product world. From a story perspective, these animations needed to really feel immersive but easy. We labored solely with a Houdini specialist group since this was the right software to create these simulations, utilizing transformation and morphing strategies to shift between all our parts in otherworldly methods while nonetheless carrying a powerful sense of realism.
